| Incorporated
in 1995, Crazy Crow Coffee launched its first Southwestern-style
coffee shops in the Southwest United States. Since that
time, the firm has evolved from its own retail locations
to include a franchising operation, a wholesale coffee
distribution network (complete with private label gourmet
product lines), and an Internet sales sector. |
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The stated
objective from day one has been “to become to the retail
coffee business what the Hard Rock Café has become to
the restaurant industry.”
True to its mission, Crazy Crow is poised
to lead (and not merely ride) the immensely popular wave of
coffee-related shops, stores and specialty products. Noting
that Americans account for 50% of the world’s coffee
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consumption,
Crazy Crow Coffee Company initiated a partnership with
a group that owns and operates a 5000-acre coffee farm
in a region of Brazil -- where the finest Arabica bean
is grown and hand-picked in accordance with Fair Trade
Coffee guidelines. |
This
direct Brazil connection provides Crazy Crow Coffee with control
of all product-realization aspects, from ground to distribution
to merchandising and promotion.
The
15,000 square foot Elk Grove Village, Illinois, processing
plant recently became fully operational, with state-of-the
art Italian roasting machines and 45,000-pound deliveries
of coffee beans that constitute the principal Crazy Crow lines
of Brazilian Light, Medium, Dark and Turkish Roast blends.
Crazy Crow’s Brazilian bean produces more crema and
body, adding sweetness and providing a great backdrop for
the feature coffees. Brazil beans can be nutty, sweet, low-acid,
and they develop exceptional bittersweet and chocolate roast
tastes……. a notably different smoother and sweeter
taste for the coffee drinker.”
| Americans
have over the past few decades become accustomed to intentionally
over-roasted beans that have a pronounced bitter taste.
But patient, slow roasting techniques extract a sweeter,
caramelized flavor from beans that are never scorched. |
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While
Crazy Crow excels in the taste department, it is just as unique
in terms of personalized ambience. The owner team has created
a colorful, comfortable feeling to their venues, both company
owned and franchised, where customers gather in colorful,
relaxed Southwestern-style surroundings to enjoy both the
coffee and the attractive Crazy Crow logoed elements -- from
caps to aprons and mugs, apparel, beach towels, etc.
Crazy
Crow Distributing has likewise positioned itself as a wholesaler
that is ready to meet heavy demand for both bulk and individual
packaging to national restaurants, airlines, supermarkets
and mass merchandising customers. Private label gourmet lines
and gift-basket coffees represent a growing niche for Crazy
Crow, as well as direct Internet sales from the Crazy Crow
Coffee web-site.
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